COMPARATIVE STUDY OF MANUFACTURING STRATEGY BETWEEN JAPANESE, WESTERN AND MALAYSIAN APPROACHES

MOHD FAIZAL, MOHAMMAD FADZLI (2017) COMPARATIVE STUDY OF MANUFACTURING STRATEGY BETWEEN JAPANESE, WESTERN AND MALAYSIAN APPROACHES. Bachelor Degree thesis, UNIVERSITI TUN HUSSIEN ONN MALAYSIA.

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Abstract

ABSTRACT Companies are always having a domestic competition, and they need a strategy that allows them to achieve better business performance. Manufacturing strategy (MS) plays a very important role in achieving a business performance in manufacturing firms. MS help to increase economic growth in the companies and enables companies to achieve a higher reputation in the market. Therefore, the effective manufacturing strategy is an important factor in ensuring higher business performance in company. this study aims to identify and differentiate the approaches towards the manufacturing strategies of the Japanese, Western and Malaysian companies. Two research hypotheses have developed to examined the difference of manufacturing strategy used in Japanese, Western and Malaysian manufacturing company and to examine the relationship between manufacturing strategy and business performance. The questionnaires are distributed to the manufacturing company and SPSS software has been used to analyse the data. Reliability tests and correlation tests have been carried out based on the four factors in manufacturing strategy: Cost strategy, Quality strategy, Flexibility strategy and Delivery strategy. The result shows that the level of MS is high with the result 5.286 on Delivery Strategy. Other than that, there are significance differences between MS and Ownership with the result 59.22 on Japanese companies. Besides, there is a positive relationship between MS and business performance with the result of correlation 0.585 and significance. With an overview of the result, it may help researcher gain lesson and input further development of better manufacturing strategies to achieve business performance.

Item Type: Thesis (Bachelor Degree)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: PSM Coordinator BPB
Date Deposited: 07 Mar 2018 09:39
Last Modified: 07 Mar 2018 09:39
URI: http://ethesis.uthm.edu.my/id/eprint/156

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