STUDENTS PERCEPTION TOWARDS BUSINESS COMPLIANCE TO GOOD ETHICS IN ADVERTISEMENT

MOHAMAD, AIZUDDIN (2017) STUDENTS PERCEPTION TOWARDS BUSINESS COMPLIANCE TO GOOD ETHICS IN ADVERTISEMENT. Bachelor Degree thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Promotional tools such as advertisement are vital in marketing a company’s product as it persuade and influence the general populace of consumer to buy the product. But, there are still many businessmen who unethical in marketing practices, particularly in the promotion of their products, such as, not giving full disclosure of information, use of exaggerations and vulgar languages and false promises in their attempts to sell their products. The purpose behind this study is to identify the general student’s perceptions towards the businesses compliance to good ethics in advertisement and the degree of knowledge and religiosity on ethics in advertisement as well as its relationship with the perception of students. The perceptions of the respondents were examined by distributing a self-administered survey questionnaire on the conduct of business practices in advertising to a total of 214 respondents and Statistical Packaging for Social Science (SPSS) was used to analyze the data obtained from the respondents. From the findings obtained, the result showed that businesses in Malaysia are at moderate level and perceived to be not complying to ethical adverts by having stereotyping women celebrity and using excessive image and benefits in their advertisement. Other than that, the degree of knowledge and religiosity are at moderate level but it has no significant relationship with general student’s perceptions towards the businesses compliance to good ethics in advertisement. As such, it is hope that the result of this research will make it easier for businesses to improve on the present situation and meet the expectations of the populace in regards of advert ethics.

Item Type: Thesis (Bachelor Degree)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: PSM Coordinator BPB
Date Deposited: 07 Mar 2018 09:44
Last Modified: 07 Mar 2018 09:44
URI: http://ethesis.uthm.edu.my/id/eprint/292

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