PRIVACY PERCEPTIONS OF ONLINE SHOPPING BEHAVIOUR AMONGST LAZADA ONLINE SHOPPERS IN JOHOR BAHRU, MALAYSIA

TAM, CHIEW XIANG (2017) PRIVACY PERCEPTIONS OF ONLINE SHOPPING BEHAVIOUR AMONGST LAZADA ONLINE SHOPPERS IN JOHOR BAHRU, MALAYSIA. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Nowadays, internet is growth rapidly and leads to online shopping become popular and online shopping market increasing developing. However, the number of privacy risk while online shopping is rising gradually. The main aim of this study is to identify the relationship between privacy perception and online shopping behaviour amongst Lazada online shoppers. This study also intends to determine the difference of privacy perception based on demographic of Lazada online shoppers. In this study, Lazada online shoppers were chosen randomly in Johor Bahru area and the questionnaire were distributed to them. Besides, the data generated were analysed statistically by using SPSS software. The outcome of first objective is the privacy perception has no significant relationship with online shopping behaviour except sources risk and transaction security risk. Nevertheless, the outcome of second objective for first components is the Lazada online user’s gender has no significant difference with the privacy perception. The outcome of second objective for second components is the Lazada online user’s age has no significant difference with the privacy perception except for the affect-based trust perceptions. The outcome of second objective for third components is the Lazada online user’s highest education has no significant difference with the privacy perception except for the cognition-based trust.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Te Chuan Lee
Date Deposited: 21 Feb 2018 16:57
Last Modified: 21 Feb 2018 16:57
URI: http://ethesis.uthm.edu.my/id/eprint/331

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