THE ACCEPTANCE MODEL FOR SMART WATCHES: IMPLICATIONS FOR THE ADOPTION OF FUTURE WEARABLE TECHNOLOGY

CHONG, MIAO LIAN (2017) THE ACCEPTANCE MODEL FOR SMART WATCHES: IMPLICATIONS FOR THE ADOPTION OF FUTURE WEARABLE TECHNOLOGY. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

The aim of this study is to identify the key psychological factors (affective quality, relative advantage, mobility, availability, subcultural appeal and cost) that influence users’ intention to use smart watches. Besides, this study measures the acceptance level of smart watches. Technology acceptance model (TAM) is integrated with key psychological factors to identify the intention to use smart watches. This study is conducted by online survey. The survey is randomly distributed and only 305 out of 400 smart watch users in Malaysia were able to collect. Statistical Package for the Social Science (SPSS) 23.0 version software is employed to analyse collected data. Besides, descriptive analysis and inferential analysis are used in this study. Results shown all of the hypotheses obtained positive relationship except cost and intention to use has negative relationship. Results obtained are same as the previous study. In addition, there was high level of acceptance level of smart watches according to the mean level found in the study. Therefore, both of the objectives had accomplished. Keywords: Key psychological factors, TAM, Smart watches

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Te Chuan Lee
Date Deposited: 21 Feb 2018 16:52
Last Modified: 21 Feb 2018 16:52
URI: http://ethesis.uthm.edu.my/id/eprint/332

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