FACTORS INFLUENCE THE ACTUAL USAGE OF ISLAMIC BANKING PRODUCTS AND SERVICES AMONG NON-MUSLIM IN PARIT RAJA, BATU PAHAT, JOHOR

Zamran, Nur Aliah Syamiela (2017) FACTORS INFLUENCE THE ACTUAL USAGE OF ISLAMIC BANKING PRODUCTS AND SERVICES AMONG NON-MUSLIM IN PARIT RAJA, BATU PAHAT, JOHOR. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

The first competitor of Islamic bank is conventional bank, which have been established longer than Islamic bank. Because of that, Islamic banking should enlarge their customers based by included non-Muslims as their potential customers. Less understanding about the basic concept of Islamic banking and lack of promotion about the products and services provided by Islamic banking could be a main factor that causes a large income gap between Islamic and conventional banks. The main purpose of this paper is to investigate the factors that influence the actual usage of Islamic banking products and services among non-Muslims. This study used a quantitative approach which a set of questionnaire has distributed to the 108 non-Muslims respondents who used Islamic banking in Parit Raja, Batu Pahat Johor. The result of this study found that bank’s staff attitude is the factor that most influenced the actual usage of Islamic banking products and services. In addition, the outcome from this research also revealed that understanding is the factor that most have a significant relationship towards the actual usage of Islamic banking products and services. As a conclusion, most of the respondents agree that engaging in Islamic banking would be their consideration in the future.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Te Chuan Lee
Date Deposited: 07 Mar 2018 09:43
Last Modified: 07 Mar 2018 09:43
URI: http://ethesis.uthm.edu.my/id/eprint/341

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