THE INTENTION OF GREEN PRODUCTS PURCHASING AMONG MALAYSIAN CONSUMERS

MOKAN, KOGILA VANI (2017) THE INTENTION OF GREEN PRODUCTS PURCHASING AMONG MALAYSIAN CONSUMERS. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Green product known as environmental friendly product which harmless to the earth and the product that can be recyclable from non-toxic resources. The problems that encourage conduct this research are environmental problem, lack of literature research about the green products purchasing intention and minor companies involved in green production in Malaysia. In order to address this issue, this study aimed to investigate the intention of Malaysian consumer towards purchasing the green product and to identify the relationship between knowledge, eco-label and social influences towards consumer purchase intention. A conceptual framework and hypotheses were developed to guide the research based on supported existing literature. Quantitative method was used to collect data through structed survey questionnaire from 200 shoppers at three selected shopping malls in Batu Pahat, Johor. However, from the 200 questionnaires only 93 were acceptable. The data collected were analysed using Statistical Package for the Social Science (SPSS) version 24.0. The findings revealed that the level of mean analysis indicated all items were positively influences consumer purchase intention. Besides, the spearmen correlation coefficient test showed that knowledge, eco-label and social influences were positively significant with consumer purchase intention

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Te Chuan Lee
Date Deposited: 07 Mar 2018 09:33
Last Modified: 07 Mar 2018 09:33
URI: http://ethesis.uthm.edu.my/id/eprint/371

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