COMPARATIVE STUDY OF QUALITY ATTRIBUTES TOWARDS PURCHASE DECISION AMONGST JAPANESE, KOREAN AND MALAYSIA CAR’S USER

MUSAR, NURUL JANNAH AMIRAH (2017) COMPARATIVE STUDY OF QUALITY ATTRIBUTES TOWARDS PURCHASE DECISION AMONGST JAPANESE, KOREAN AND MALAYSIA CAR’S USER. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Malaysian automotive industry is an important industry to Malaysia economy. In the dynamic market, the competitive pressure drive the automotive industry to focus on the ultimate outcomes in terms of organizational performance, quality, efficiency and competitive advantage. However, Malaysia automotive industry facing competition from foreign car brands. Foreign automotive company puts pressure on quality and prices to Malaysia company. The purpose of this study are; (1) To identify level of quality attributes towards purchase decision; (2) To determine the relationship between quality attributes towards purchase decision and; (3) To identify the differences of quality attributes amongst Japanese, Korean and Malaysia car. This study focused on Japanese, Korean and Malaysia car’s user in Batu Pahat, Johor. Stratified sampling technique was used and 384 questionnaires had been distributed which represents 78.4 percent responses rate which is 301 respondents. SPSS software had been used to analyse the data. Reliability test and correlation tests have been carried out based on quality attributes; (1) price, (2) performance, (3) reliability, (4) durability, (5) serviceability, (6) aesthetics, (7) conformance to specification, (8) perceived quality and (9) safety features. The result shows that the level of each quality attributes towards purchase decision are high. In addition, there is a positive relationship between each of quality attributes towards purchase decision with p < 0.05. The result shows that Korean Car Brand had the highest mean rank in price, reliability, durability, aesthetics, conformance to specification, and safety features. Japanese Car Brand had the highest in performance and customer perceived quality and Malaysia Car brand had the highest in serviceability. However, no significant difference of quality attributes amongst the brands. Keywords: Automotive industry, quality attributes, purchase decision

Item Type: Thesis (Other)
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Technology Management and Business > Department of Production and Operation Management
Depositing User: Mr. Te Chuan Lee
Date Deposited: 07 Mar 2018 09:40
Last Modified: 07 Mar 2018 09:40
URI: http://ethesis.uthm.edu.my/id/eprint/408

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