THE ADOPTION OF CASHLESS TECHNOLOGY AMONG CONSUMERS IN MALAYSIA

Zulkiply, Nurul Aliya (2018) THE ADOPTION OF CASHLESS TECHNOLOGY AMONG CONSUMERS IN MALAYSIA. Other thesis, UNIVERSITI TUN HUSSEIN ONN.

[img]
Preview
Text (25 pages)
25 Pages.pdf - Published Version

Download (242kB) | Preview

Abstract

ABSTRACT Cashless technology society does not mean the total absence of cash but it is a financial environment that minimizes the use of physical cash by providing alternative channels for making payments. In Malaysia, cashless transaction is still in infancy stage in 2016. The objective of this study is to identify the drivers of cashless society among consumer in Malaysia. This study uses the foresight process which include the STEEPV analysis to identify the driver of cashless society technology. This study also guided by the objectives of identifying the factors that influencing the use of cashless payment technology, as well as the level adoption of cashless payment system among Malaysian consumers. These objectives will be achieved through quantitative research approach with the aid of survey questionnaires that were distributed to consumers in Malaysia. Out of 346 respondents surveyed, a total of 152 responses were received, reflecting a 44% of response rate. The understanding of these research objectives was guided by relevant theories of technology adoptions such as Technology Acceptance Model (TAM). Data collected will be quantitatively analyzed measuring the objectives using a developed questionnaire. The findings of this study indicated that the level adoption of cashless technology is medium and the PEOU and PU influenced the adoption of cashless with high mean scores. These findings shed new knowledge and understanding regarding the adoption of cashless technology among consumers in Malaysia.

Item Type: Thesis (Other)
Uncontrolled Keywords: cashless, e-payment, e-commerce
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Technology Management and Business > Department of Business Management
Depositing User: PSM Coordinator BPA
Date Deposited: 14 Feb 2018 17:03
Last Modified: 14 Feb 2018 17:03
URI: http://ethesis.uthm.edu.my/id/eprint/533

Actions (login required)

View Item View Item