A FORESIGHT STUDY ON KEY DRIVERS OF INTENTION TO USE GREEN VEHICLES AMONG COMMUNITIES IN BATU PAHAT

MUKHTAR, ABDUL MUIZ (2017) A FORESIGHT STUDY ON KEY DRIVERS OF INTENTION TO USE GREEN VEHICLES AMONG COMMUNITIES IN BATU PAHAT. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

The transportation sector is often associated as one of the main causes of environmental problem that we face today, as millions of gasoline-based transportation used on the roads, producing carbon emission throughout day and night. In order to reduce this problem and promote a more sustainable economy, one solution is to switch from gasoline-based transportation to using green vehicles. Green vehicles can be described as technology with low impact on the environment, fuel-efficient and able to balance between human and environmental needs. Even though green vehicles are new, but they are already recognized in Malaysia. The main focus of this research is to identify the factors that could drive consumer intention to use green vehicles. This research also looks into the future trend of green vehicles use among communities in Batu Pahat. STEEPV analysis was used to identify the drivers that could influence the intention to use green vehicles. Questionnaires were distributed to car users in Batu Pahat. Then, impact uncertainty analysis was conducted based on the data collected. The results of the impact uncertainty analysis were used to develop four alternative scenarios regarding the future trend of intention to use green vehicles in Johor. Specifically, top two drivers were used in scenario analysis to give an insight to four possibilities that could occur by the year 2027 to 2032. The scenario analysis indicates that low maintenance costs and availability of tax incentives could create potential users to switch to the use of green vehicles.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Technology Management and Business > Department of Management and Technology
Depositing User: PSM Coordinator BPA
Date Deposited: 13 Feb 2018 16:49
Last Modified: 13 Feb 2018 16:49
URI: http://ethesis.uthm.edu.my/id/eprint/550

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