Ku Yin, Ku Arenurain Nasihah (2018) DIGITAL HEALTHCARE ADOPTION AMONG GEN Y. Bachelor Degree thesis, Universiti Tun Hussein Onn Malaysia.

Ku Arenurain Nasihah - AP140151 - Digital Healthcare Adoption Among Gen Y (ethesis).pdf

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The digital lifestyle is continually emerging in Malaysia. The digital healthcare is a part of the digital lifestyle. Several studies had shown that digital healthcare gave many benefits to the patients, communities, stakeholders and global. However, digital healthcare is still new in Malaysia and there are only a few people who adopt this technology in their life. The development, growth, and deployment of digital healthcare are still in early phase. Thus, the purpose of conducting this study was to identify the key drivers and scenarios of digital healthcare adoption among Gen Y for the next 10 years. This paper also determined the future trend of digital healthcare adoption among Gen Y in Malaysia. The research had been conducted using both qualitative and quantitative methods. The STEEPV analysis had been used in this research in order to identify the drivers and developed the scenarios of digital healthcare. The major research instrument that was used in this research was the questionnaire. The questionnaire had been distributed via online to the people who were classified into Gen Y categories. Only 192 out of 384 respondents willing to participate in this research and the response rate was 50.00%. This research found that the driver of usage of smartphone and the mobile application had the highest impact and uncertainty towards digital healthcare adoption among Gen Y. After determined the most important drivers, four scenarios were proposed at the end of this study. The four scenarios were high adoption on digital healthcare, increasing more health applications, less adoption on digital healthcare and increase awareness of using the smartphone. Since there was a limited number of studies conducted on digital healthcare in Malaysia, thus, this research had provided an additional knowledge on digital healthcare from Malaysia.

Item Type: Thesis (Bachelor Degree)
Uncontrolled Keywords: digital healthcare; digital technology; gen y; health; patients
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Management and Technology
Depositing User: PSM Coordinator BPA
Date Deposited: 08 Mar 2018 23:14
Last Modified: 08 Mar 2018 23:14

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