PERCEIVED VALUE AMONG CONSUMER ON PURCHASE INTENTION TOWARDS GREEN PRODUCT

ZAINUDIN, AHMAD 'ATIF (2018) PERCEIVED VALUE AMONG CONSUMER ON PURCHASE INTENTION TOWARDS GREEN PRODUCT. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Although previous study had investigated the purchase intention for green product, less study had found the relationship between perceived value and purchase intentions, especially from Malaysian perspective. The aim of this paper is to identify the perceived value factor that influence consumer purchase intention towards green product. Secondly, this paper try to examine the relationship between perceived value and green purchase intention. The study had been conducted at the Aeon Big Batu Pahat. 150 sets of questionnaires were distributed to the respondents using convenience sampling technique. However, only 146 questionnaires were returned by the respondents which represent a response rate of 97.3%. The data that had been collected were analysed using SPSS. Both descriptive and correlation analysis had been used in this study. This study has found a positive relationship between perceived value and consumer purchase intentions. Theoretical and managerial implications, as well as suggestions for future researches and limitations are discussed.

Item Type: Thesis (Other)
Uncontrolled Keywords: Perceived Value, Green Products, Purchase Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Management and Technology
Depositing User: PSM Coordinator BPA
Date Deposited: 08 Mar 2018 23:19
Last Modified: 08 Mar 2018 23:19
URI: http://ethesis.uthm.edu.my/id/eprint/615

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