KEY DRIVERS OF CONSUMER READINESS TO USE SMART KITCHEN APPLIANCES

Aziz, Nurul Izreen (2018) KEY DRIVERS OF CONSUMER READINESS TO USE SMART KITCHEN APPLIANCES. Other thesis, UNIVERSITI TUN HUSSEIN ONN MALAYSIA.

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Abstract

Understanding the antecedents of technology use is of major significance in the field of technology adoption. Kitchen is one of the places in a house where smart appliances are being used. In this modern busy lifestyle, smart kitchen appliances have become popular because they are more environmentally friendly and efficient. The acceptance of consumers concerning the new options offered by smart appliances is a key success factor for the introduction of this new technology in the market. Hence, this study aims to identify the drivers that can influence consumer, the consumer readiness to use smart kitchen appliances, and relationship between the key drivers and consumer readiness to use smart kitchen appliances. The mixed approaches of qualitative and quantitative methods were used in the research. A foresight tool, STEEPV analysis, was used in the first phase to identify issues and drivers of consumer readiness for smart kitchen appliances. The second phase involves data collection through questionnaires distribution among communities in Batu Pahat, Johor. Data were analyzed using descriptive and correlation analysis. Descriptive analysis reveals that optimism and insecurity are the key factors that can influence consumer readiness to use smart kitchen appliances. The findings then correlated with the drivers and issues obtained from STEEPV analysis. The findings reveal that most of the drivers have a positive relationship with the inhibitors of technology readiness, specifically the discomfort factor.

Item Type: Thesis (Other)
Uncontrolled Keywords: Technology Readiness; Smart Kitchen Appliances; Foresight
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Technology Management and Business > Department of Technology Management
Depositing User: PSM Coordinator BPA
Date Deposited: 13 Feb 2018 17:23
Last Modified: 13 Feb 2018 17:23
URI: http://ethesis.uthm.edu.my/id/eprint/658

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